Leadership Team

With more than 50 years combined experience in the Automotive industry, the BlueDriver Leadership Team has the knowledge to navigate and innovate in this ever changing industry. This experience, combined with their commitment to cultivating an extraordinary corporate culture, makes for a world class team.

CEO|Maurice Tuff

Maurice founded Root Four Imagination (Lemur) in 2006 and is the current CEO. He holds a Bachelor of Engineering from Memorial University, MBA from London Business School, and Professional Engineering certificate from PEGNL. He started his career as a software developer at a large telecommunications company working in embedded software for the emerging VOIP technology before setting out to successfully build a leading automotive tech company.

Maurice is a deep supporter of community initiatives, supporting multiple local amateur sports teams, and is a former board member for Eastern Health (the largest integrated health organization in Newfoundland) and Scouts Canada.

CTO|Greg Browne

Greg has over 10 years of experience in the automotive technology industry in either an engineering/development and/or process-driven management capacity, with subject matter expertise in vehicle communication.

Greg has multiple publications in peer-reviewed engineering and automotive journals and has been a guest speaker at several automotive and technology conferences and organizations throughout the world.

Greg is a licensed Professional Engineer and graduated as a Fellow from Memorial University with a Master’s in Mechanical Engineering (focused on automotive modeling), a Bachelor’s in Electrical Engineering (focused on electronics design), and an upcoming Master’s in Technology Management (focused on Engineering/Industrial Management).

CFO|Melanie Chard

As Lemur's CFO, Melanie brings with her over 10 years of senior financial management experience. Prior to joining Lemur, Melanie held a CFO role specialized in the petroleum, marketing, and fuel distribution industry.

Melanie graduated from Memorial University with a Bachelor of Commerce (Accounting) and then obtained her Chartered Accountant designation from the New Brunswick Institute of Chartered Accountants in 2010. In 2018, she has also completed the Rotman CFO Leadership program at the University of Toronto. Melanie models transparency and accountability, and is also well versed in controllership/treasury duties and economic strategy/forecasting.

VP Business Development|Jim Fish

Jim Fish has more than 25 years of automotive, consulting, technology and start up experience and is currently the VP of Business Development for Lemur. He is also a Professor of Entrepreneurial Studies at Wayne State University and serves on the boards of several venture backed entities. He was previously the Chief Innovation Officer at the Automotive Solutions business unit of Bosch’s Automotive Aftermarket and currently holds 22 global patents in the field of Automotive Diagnostics and Software Business Processes. His other previous experiences include leadership roles in Snap-on, as a Chief of Engineering for a subsidiary of DTE Energy, as a Management Consultant serving clients in the Industrial and Pharmaceutical sectors and more than a decade as a Product Engineer and Researcher at Ford Motor Company.

Jim has earned a BSEEE and BSBEA from Michigan Technological University in Houghton, Michigan and a Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. His passion for being in the head of the customer has led him to become an ASE Certified Automotive Technician.